Success Is For Losers

Nobody succeeds at anything their first attempt. Or at least nothing significant and worthwhile, anyway. Everybody fails at something, sometime. And typically, many failures come at the beginning of a new venture. But the biggest difference between success and failure is persistence and tenacity. Just don’t give up! There’s a old saying that goes something like this: “Defeat is only temporary. It only become failure if you quit.”

Sales is one of the hardest careers that you can have. Especially when you first get started. It’s so easy to think that you know everything and that everyone likes you. There are also many misconceptions about sales, like salesman are born and not made or that you need to have a natural gift of gab in order to succeed in sales. Neither of these two statements are even close to the truth. Yes, some people do seem to be born with more likeability than others, but being liked can be learned. And talking isn’t necessarily the best trait to have for a successful sales career. In fact, sometimes it can work against you. Listening is the greatest attribute that a master salesperson can possess and anyone can learn to listen.

My point is that before you will ever be successful in sales, you will more than likely be a failure first. Early on in your new sales career, you will encounter many temporary defeats. Nobody likes to lose. What you do after you lose a few times is what determines your character and your character is what determines who you are. If you fold up your tent and give up at the first sign of defeat, you will never learn from your mistakes.

Fear is our greatest enemy regardless of the situation. Fear is the invisible voice inside your head that wants to save you from future pain. The problem is that in life, some pain is inevitable. No one gets through life unscathed. But if you listen to that voice in your head, it always blows the future pain our of proportion, because the pain is never as bad as your fears anticipate it will be. But the thing to keep in mind about fear and pain is that the best lessons in our lives always come from our fiercest battles. Remember, anything that doesn’t kill you only make you stronger. So go ahead and make that sales call that you’ve been putting off and fearing. After all, it’s not going to kill you.

Hector Cadena is a 25 year sales veteran with a successful track history of building strong relationships with his customers. Cadena shares his proven sales knowledge with others on his web site at http://www.hectorcadena.com

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